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Committed to be the best partner of your business to access the Chinese market and grow successful there.

Established in 2021 in Zurich, Switzerland, CETR China Europe Tech Regulatory offers European technology companies our comprehensive capabilities in market access and business development in China, with our deep industry knowledge in both Europe and China, particularly in medical devices, biotech, medicine, cosmetics and beauty, and related engineering and business fields.


With years of experience on the Chinese market and its regulatory systems, as well as with solid insights on technologies, we CETR consultants are your reliable China experts in Europe to support your effort to access the market and resources in China.


We understand your needs, concerns and expectations, as well as your way of work as an European tech company looking for entering the highly attractive yet challenging Chinese market. We are located in your close proximity so you can easily meet us and we work closely together to address your challenges related to China in a highly confidential, reliable and efficient manner.


We at CETR are committed to give you a peace of mind meeting challenges in China with our high quality services tailored to your needs.

We are your reliable regulatory and business partner to access the Chinese market.


Want to leverage on our knowledge, expertise, and resources at CETR for your business growth in China?  


The CETR team is composed of experts in major technology and business areas in both China and Europe and are well connected with various industries, expert agencies, and research institutions, as well as relevant government authorities.

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Dr. Wei Hu

Managing Director

He is a Chinese citizen with 20+ years of international experiences in the US and Europe, and has been working and living in Switzerland since 2004.

He has a Ph.D. degree in biomedical engineering from ETH-Zurich (Swiss Federal Institute of Technology at Zurich), a MBA degree from CEIBS (China Europe International Business School), and an advanced training in Technology Policy at ETH-Zurich.

With over 10 years of experience in quality management and regulatory affairs in the Swiss MedTech industry, he particularly focuses on helping European tech companies to access the market and grow business in China.


CETR is headquarted in Zürich, Switzerland.

CETR Europe offices are located in Switzerland (Zürich and Lausanne). They are well situated in the center of Europe thus with easy reach to all European countries, and are particularly well connected to both German and French language regions in Europe.

CETR China offices are located in Beijing, Shanghai and Chengdu, which are key locations in China with strategic networks and resources to ensure the success of our clients in accessing the Chinese market.

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